Contextual advertising is great. It makes sense that if I am viewing a web page about cars it’s fairly likely I would be interested in advertisements for cars. Sometimes the algorithm gets it wrong, though. Or if not wrong at least a bit inappropriate.

Today the Guardian ran an article about Steve Jobs’s unprecedented letter about his health; he has been suffering from a “hormone imbalance” that has caused him to lose weight over the last year. The Guardian run AdSense at the bottom of their articles and what ads did Google select?

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I’ve decided to start another blog. It’s called and it’s about Formula One. Clearly I have too much time on my hands.

I’ve started it because I’ve been looking for a good F1 blog to fill the long cold void between seasons and haven’t been that impressed with what I’ve found. The teams have their own sites as does the Formula One Administration and there are quite a few “news” sites like ITV and the BBC but there aren’t that many other good blogs around, at least not in comparison to the number of tech blogs. Probably the best is F1 Fanatic.

I’m not an expert on F1 but I hope I can contribute something vaguely interesting at the same time as learning more about the sport myself and that this post will motivate me to keep at it.

Image: Marc Evans

Seeqpod is cool.

Basically, it’s a music search engine and flash-based player. Apparently they don’t believe there are any copyright issues as they don’t host the tracks themselves but just link to them.

It works really well.

For example, I really like the music on this cool Sprint ad, so I loaded up seeqpod and did a search for “architecture in helsinki”. Sure enough, this was one of the ninety-four results that came back:


They even have links to the video (which is very cool.)